Privacy policy

Welcome to our privacy policy. is committed to protecting and respecting your privacy. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy policy aims to give you information on how collects and processes your personal data through your use of this website, including any data you may provide directly through this website. is owned and operated by First Light Leads Ltd.

WHAT IS THE PURPOSE OF PROCESSING YOUR PERSONAL DATA? is powered by Conveyancing Index (iPlace Global Limited). They work with a network of conveyancing firms. We collect information about you through our website (when you complete our form to compare prices) and securely send it to Conveyancing Index. Conveyancing Index will match your requirements to relevant conveyancing firms that would like to provide you with a quote – they will share your data with them to facilitate this. Conveyancing Index and the conveyancing firms that you are matched to may contact you by email, phone or sms to discuss your requirements in more detail. If you ask us to recommend a mortgage broker then Conveyancing Index will also share your information with a mortgage broker.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act) and the EU General Data Protection Regulation (GDPR), the data controller is First Light Leads Ltd of 56 Leman Street, London, E1 8EU. Our ICO registration number is ZA087659. First Light Leads Ltd may also be a data processor in relation to the personal data you provide to us. This is applicable in cases such as where you ask us to share your information with conveyancing firms that would like to provide you with a quote.

Our nominated Data Protection Officer (DPO) is Adam Clark and you may contact our DPO to find out more about the way we treat and use personal data via email at

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( You also have the right to raise a complaint with the supervisory authority in the Member State where you live, work or where an infringement took place. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


This privacy policy describes the way we treat and use personal data that we collect about any person that uses our services.


If we need to process the data you provide us with about yourself to fulfil our service and you fail to provide that data when requested, we may not be able to perform the service, in which case, we may have to cancel a product or service you have with us. We will of course notify you if this is the case at the time.


We will collect and process the following data about you:

Information you give us about you.

This is information about you that you give us by filling in forms on our website ( that you may access directly or through another website, or by corresponding with us by e-mail or otherwise. It only includes basic personal data required for you to be able to use our site, request a quote and when you report a problem with our website. The information you give us may include your full name, address, e-mail address and phone number. It may also include specific details about your project, such as the description of the type of work you need carried out for example.

Information we collect about you.

With regard to each of your visits to our website we will automatically collect the following information:

  • Technical information, including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page.

Information we receive from other sources.

This is information we receive about you if you use any of the other websites we operate or the other services we provide. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, analytics providers and search information providers). We will notify you when we receive personal data about you from them and the purposes for which we intend to use that information.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.


We will only use personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests. These include:
    • We have a legitimate interest to use your personal data to facilitate your requested quotes from relevant firms.
    • We have a legitimate interest to provide our clients with a lead generation service, as this is a key part of the service they agreed to.
    • We balance the risks of processing your personal data with our legitimate interest by including mitigation measures such as only sharing data with third-parties that we strictly need to, to provide our service (to you and our clients), encrypting your data if we store it and ensuring your data is deleted where appropriate.
  • Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data, apart from in relation to marketing and cookies (discussed below).

Information you give to us.

We will use this information:

  • To provide you with the information and services that you request from us;
  • To notify you about important changes to our service.

Information we collect about you.

We will use this information:

  • To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To improve our website to ensure that content is presented in the most effective manner for you and for your device;
  • To allow you to participate in interactive features of our service, when you choose to do so;
  • As part of our efforts to keep our website safe and secure.

Information we receive from other sources.

We may receive personal data about you from selected third parties that we work with or that provide us with a service (such as payment services for example) and public sources (such as Companies House for example).


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your contact details and technical data that we collect about you, such as your IP address and the way you browse our website to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You may receive marketing communications from us if you have requested information from us or if you provided us with your details when you requested a quote and in each case, you have not opted out of receiving that marketing.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time at

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


We use Google Ads and Microsoft Ads to provide targeted adverts to consumers who may wish to use our services. We collect your data for this purpose using cookies on our website, on the basis of consent. If you would like to find out more about our cookies, please visit our Cookie Policy.

The way it works is that, when you visit our website your web browser automatically sends certain information to Google. This includes the URL of our site and your IP address. Google may also set cookies on your browser or read cookies that are already there. Google may use this data to profile you and provide targeted advertising accordingly.

Google uses the information shared by our site to deliver its services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalise content and ads you see on Google.

You can visit Google’s privacy policy to find out more about how Google Ads work and how you can control the information collected by Google.

You can visit Microsoft’s privacy policy to find out more about how Microsoft Ads work and how you can control the information collected by Microsoft.

To find out more about your options and how to opt out of interest-based advertising and behavioural targeting, you can visit the Network Advertising Initiative website. You may also contact us at find our more, and where possible, we will exclude your personal data from this processing.


We will get your express opt-in consent before we share your personal data with any external company for marketing purposes.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please email us at

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


You acknowledge and agree that from time to time we have the right to share your personal information with:

  • Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
  • Selected third parties including:
    • iPlace Global Limited (; who work with a network of conveyancing firms. They will match your requirements to conveyancing firms that can meet your needs and share your data with them so they can provide conveyancing quotes. iPlace Global ( and the conveyancing firms may contact you by telephone, email and / or sms to discuss your requirements in more detail;
    • Layer 5 Solutions Ltd, (“Layer 5”) based in the UK, to host our website;
    • Rocket Science Group, LLC for use of their service, Mailchimp (“Mailchimp”) based in the US, to send you our newsletter (if you consent) and / or ask you for feedback about our service;
    • Google LLC. (“Google”) based in the US, for the storage of documents that include your personal data on Google Drive, to provide more personalised advertising to you as described above in conjunction with Google Ads, to improve ad measurement, and Google Analytics to monitor use and traffic to our site and find ways to improve it;
    • Microsoft Inc. for use of their service, Microsoft Ads (“Bing”) based in the US, to provide more personalised advertising to you as described above;
    • Microsoft Inc. for use of their service, Microsoft Clarity based in the US, to understand how you use and interact with our website through behavioural metrics, heatmaps and session replay;
    • Inspectlet Inc., to record users’ sessions so we can see how you’re using and navigating our site and to improve it;
    • Dropbox Inc. (“Dropbox”) based in the US, to store and share documents and digital files;
    • Leadspedia Inc., (“Leadspedia”) based in the US, to manage our integration with clients;
    • Codeberry Ltd, for the use of their service GetAddress (“Get Address”) based in the UK, to verify your postcode when you provide it to us;
    • Data8 Ltd., (“Data8”) based in the UK to verify your telephone number when you provide it to us;
    • Briteverify UK Ltd, (“Briteverify”) based in the UK to verify your email address when you provide it to us;
    • Liquid New Media Limited for the use of their service (“Reviews”), based in the UK, when you provide us with a review;
    • Defiant, Inc., a Delaware corporation (“Wordfence”), based in the US, to provide website security;
    • Select business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.

We will disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
  • If First Light Leads Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website Terms and Conditions and other agreements; or to protect the rights, property, or safety of First Light Leads Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


All personal data we process is processed by our staff and contractors who are based both in the UK and outside the European Economic Area (EEA).

For the purposes of IT hosting and maintenance this information is located on servers within the European Economic Area.

Some of our external third parties such as Google, Rocket Science Group, Inspectlet, Dropbox and Leadspedia are based in US, outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. We also have developers who are based in India who may have access to your personal data as part of their activities for our business.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
  • We may also transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

Please contact us at if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Once we have received your information, we have a Data Protection regime in place to oversee the effective and secure processing of your personal data and we will use strict procedures and security features to try to prevent unauthorised access.

However and unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website at transmission stage; any transmission is at your own risk.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We are required under UK tax law to keep basic personal data about our customers (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

In some circumstances you can ask us to delete your data. See below for further information.


Under certain circumstances, you have rights under data protection laws in relation to your personal data:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.


If you wish to exercise any of your rights set out above, please email us at

You can exercise your right to object to the processing of your personal data at any time using the contact details above.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


Any changes we make to our privacy policy in the future will be posted on this page.